New artist said she tried to just be herself on icon song with the god-emcee. Sprite has had a relationship with Hip-Hop for years. They’ve tossed endorsement deals left and right and locked in on ...

It all began with Run-D.M.C. In 1986, the Queens-bred kings of rap bumrushed Madison Square Garden with their sold-out “Raising Hell” tour. Russell Simmons had urged the group to record a song ...

The real estate game got a little bit more flavor thanks to one company utilizing rap icon Big Boi as their latest commercial spokesperson. Realtor.com, the website that is dedicated to providing ...

Jerod Harris/Getty Images for Uber/Matt Winkelmeyer/Getty Images for The Recording Academy/Bellocqimages/Bauer-Griffin/GC Images/David Livingston/Pascal Le Segretain ...

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...