The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, ...
The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...
How a growing tech company helps clients respond to viral moments, influence customers’ perceptions of them, and stay ahead of risk. Jenny Wolfram founded BrandBastion in 2013 after noticing that many ...
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