The first step to moving beyond the AI hype is also the most important. That’s when you ask: How can AI actually make my work better? It’s the great ROI question. Technology solutions are only as good ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

The concept of Key Performance Indicators (KPIs) sounds like it should solve all problems by measuring how effectively an individual, team, or organization is achieving important goals. But in ...