Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Aug 19, 2021, 01:11am EDT This article is more than 4 years ...

Your company might not be as valuable as you think. I hope that isn't the case, but when you're number-crunching and looking at your business's net worth, you should also be examining your core values ...

Every day, people are showing others what their guiding principles and morals are. By the decisions you have to make, big and small, you indicate the ethics and code of conduct by which you operate.