Tony the Tiger is the iconic mascot of Kellogg's Frosted Flakes, who has been a beloved advertising figure since his debut in 1952. His famous catchphrase, "They're Gr-r-reat!" quickly made him a ...

Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.