Reddit has become more mainstream -- emerging from the dark corners of the internet to become a space where users can speak freely, within reason, and engage with one another in an instructive sort of ...

With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Twitter said today that it has added the ability for advertisers to target ads at people based on keywords from those users' recent tweets. In a blog post this morning, Twitter characterized the new ...

Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its ...

Twitter's announcement today that it will let advertisers target pitches based on words people type in tweets has marketing types in a tizzy over the potential for another ad venue as effective as ...

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords ...

Once upon a time, search engine optimizers (SEOs) and search engine marketers (SEMs) conducted keyword research before every new project or pay-per-click (PPC) campaign. They believed, “To reach your ...

The days when keywords could either make or break a successful online campaign are long behind us. Yet over the years, they have remained crucial for targeting the right audience at the right time in ...