Remember the old Kool-Aid commercials with Kool-Aid Man, where he’d heroically bust through the walls of any building at the mere mention of thirsty children? Well, brace yourselves, because now he’s ...

The novelty candy items will include gummies, a book of candy, and candy canes. Hilco is expanding its licensing agreement with Kraft Foods to develop Kool-Aid branded candy. The new partnership will ...

Hilco is ready for the 2023 holiday season. As part of a licensing relationship with Girl Scouts of the USA, Hilco is featuring its Girl Scout Thin Mints Candy Canes, along with candy novelty items ...