BILLUND, Denmark — Lego is going big to celebrate its 90th birthday Thursday. It unveiled a massive birthday cake of Legos, made from a whopping 94,128 bricks and pieces. This video shows all the work ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

Celebrating its 90th birthday, the Danish toy maker Lego on Wednesday unveiled a 94,128 piece Lego birthday cake. The cake, featuring nine layers representing nine decades of LEGO play, was built by ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement. However, the new product range ...