One of the world's biggest toy companies has announced a new partnership with an iconic gaming franchise, and the results have fans and collectors excited for what's to come. On Monday, LEGO announced its first line of officially-branded Pokemon building sets,

LEGO is bringing a lot to the table in 2026, and these particular sets are great options to introduce your kids to collecting.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.