One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales. In February, the NBA world was rocked to the core when the Dallas Mavericks ...

For the first time since the 2012-13 season, a player other than Steph Curry or LeBron James had the best-selling NBA jersey ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

Luka Doncic transformed the Los Angeles Lakers from a solid playoff team into a legitimate title contender and the team ...

Los Angeles Lakers stars Luka Doncic and LeBron James finished as the Nos. 1 and 3 best-selling NBA jerseys in the second ...