Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James fans camped for nearly 14 hours in order to be the first people to get their hands on his Barbie 'Kenbassador' ...

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of ...

Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued ...

His first name is on the back with "Just a kid from Akron" underneath. His T-shirt says "We Are Family," a nod to the LeBron James Family Foundation. His blue shoes, of course, are Nikes.