It also aligns with LIV Golf to strengthen team branding and expand its merchandise footprint. The move came amid the league’s ongoing “Long LIV Golf” campaign and its new media partnership ...

Bryson DeChambeau's hat and shirt give the golfer a distinct look at the Masters with many fans wondering what the logo means ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The LIV Golf broadcast has 240 people working in sync to create a show. SI went behind the scenes to learn more.

LIV Golf makes its 2025 U.S. debut this week, and even its new CEO acknowledges it is a crucial week for the league.