Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

This is a Capstone course for Marketing Research which combines all aspects of the marketing research process in cased-based projects. As future Marketing Researchers, students will be trained to ...

The overall process of entering markets ... and designing and implementing marketing research projects. You'll graduate ready to create and critically evaluate strategic marketing plans. As part of ...

Consumer behavior researchers tend to focus on the psychological aspects of a consumer’s decision-making process and analyze data ... the opportunity and guidance to pursue research that interests ...

If you're looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need ...

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...