Consumers stick to the edges of Apple's 'good, better, best' iPad pricing philosophy
Apple's iPad lineup clearly follows a "good, better, best" pricing strategy, but consumers consistently reach for either the ...
Marketing1y
Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)
Most marketers have learned the basics of pricing strategy in their business classes—cost-plus ... 58% of Aussies actually go ahead and rush into property purchases driven by a FOMO mindset. Apple ...
PhoneWorld10d
Apple AI Controversy: Lawsuit Alleges False Advertising on iPhone Features
Apple faces a lawsuit over AI delays. The Apple AI controversy centers on misleading promotions of Apple Intelligence ...
ICTSD2y
what is apple’s business level strategy overall cost leadership?
Apple is one of the few companies that has been able to achieve a long-term competitive advantage by combining differentiation with a cost-cutting strategy. “We never had the goal of selling a ...