The anchor has become synonymous with Hope and has roots in the college’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...