The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

BidMachine, a leading mobile supply-side platform (SSP), and Intent IQ, a premier provider of identity resolution and data technology, announced the integration of Intent IQ’s advanced identity ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

Opinions expressed by Entrepreneur contributors are their own. Precision wins when you know the household, not just the individual Real conversations reveal real purchase intent and drive smarter ad ...

True North Social, a Los Angeles-based digital marketing agency, has completed an analysis of recent changes in Facebook ad targeting capabilities and their impact on campaign performance across ...