Did the word “moist” ever do anything to you? This adjective often found on cake boxes and in sex goof memes is treated like a villain. We cringe when we see it, we cringe when we hear it, and we ...

Whenever people hear the word "moist," it's amazing how one word can paint such a disgusting picture in their minds. You want baked goods or dewy flowers to be moist, for example, but you don't ...

Several years ago, after decades of enjoying moist cakes and appreciating the utility of moist towelettes, I learned that some people cringe at the mere thought of the "m-word." If you're in this ...

Does the word “moist” make you gag? If so, you’re not alone: A 2016 survey found that “moist” tops the list of most-hated words in the English language, and about 20% of people feel the same way as ...

The phrase "moist chocolate cake" makes some of us imagine a yummy dessert. But for others, the word "moist" brings on a case of the willies so strong, even Betty Crocker can't save it. About 10-20 ...

Researchers from Oberlin College and Trinity University published a study called "An Exploratory Investigation of Word Aversion" or what we like to call: "Why Certain Words Make Us Want to Vomit and ...

If you loathe the word 'moist,' you're not alone. There are many other humans squealing in disgust. It's no secret that many English speakers share an aversion to the word 'moist', for mysterious ...

I’ve never really understood why the word “moist” makes me cringe. I enjoy using moisturizer on my face and body, and the word can connote good things -- like cake. And yet, I tend to avoid using the ...

Do you cringe whenever you hear the word “moist?” There’s a reason — scientists trying to understand why some people are “categorically averse” to the word say it could be as simple as the way the ...