YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. This is a significant update for creators who earn income on ...

The YouTube Shorts landscape has shifted dramatically in 2026, moving away from the chaotic 'viral spike' era toward a more structured, retention-focused ecosystem. Recent updates to YouTube Studio ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

TikTok traffic surge: TikTok grew 11.7% month-over-month while other top sites saw declines, reinforcing its dominance in user attention. Shorts boosts payouts: YouTube Shorts increased ad revenue ...

Starting in 2023, Shorts will join the YouTube Partner Program. Thus, when qualified, creators can earn on ads displayed on Shorts. If not, you can still earn money through tips, subscriptions, and ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

Google has built YouTube into the dominant player in the over the top (OTT) video market, especially in the United States. The company is expected to grow viewership by 2.3% to 231.5 million this year ...