Mountain Dew has teamed with Russell Westbrook ahead of its first season as a sponsor of the NBA. Westbrook will be featured on cans of Mountain Dew and Mountain Dew Code Red through designs by ...

Don’t expect to see LeBron James in any Sprite commercials going forward. The Los Angeles Lakers superstar is preparing to add PepsiCo as a sponsor after nearly two decades as a pitchman for The ...

Earlier, there was a rumor that Mountain Dew HoneyDew was set to hit shelves in the United States in 2025. Well, the rumor was true. The time has finally arrived and we have all the info that you need ...

New Era, Mountain Dew, Kia and American Express are among those taking advantage of their NBA sponsorships with activations. New Era has expanded its global licensing partnership that makes the brand ...