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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
NBA logo creator Alan Siegel says he chose Jerry West’s likeness by accident after spotting a snapshot of the Lakers icon in a magazine photo archive.
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Golden State's colorful court joins other notable NBA All-Star floors
The center court logo at the 2015 NBA All-Star Game mimicked a New York subway map, with the event co-hosted by the Brooklyn Nets and New York Knicks. Juan Ocampo/NBAE via Getty Images New Orleans ...