Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Bringing creators onto the streaming giant dramatically expands ad inventory with content that is inherently ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

Netflix ends 2025 with 325 million subscribers and $1.5 billion in ad revenue, driven by its ad-supported tier and AI-powered advertising tools. Netflix’s advertising business is now a central part of ...

Netflix is opening its advertising platform to Amazon audience data, giving brands a new way to target viewers on the streaming service using real-world shopping and browsing behaviour.