The Anthony Davis trade market is down to two teams and a straight-up swap for Trae Young is still on the table.

While a blockbuster trade isn’t necessary for New York to land in the NBA title conversation, Detroit Pistons legend Isiah ...

Max Christie extolled the virtues of Anthony Davis, but that shouldn't keep the Mavs from trading him by the deadline.

Kevin O’Connor is joined by Tom Haberstroh to break down the Oklahoma City Thunder dominating the Phoenix Suns in the NBA Cup quarterfinal as they continue their historic winning streak. Can OKC break ...

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those ...

Even with a full slate of NBA and NFL games lined up this Christmas, Caitlin Clark’s sneakers took the spotlight. Clark’s ...

Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision and dynamism of digital. The post Rewriting The Ad Playbook To Bring Linear & ...

NBCUniversal has signed on 170 advertisers for its first season of the return of the NBA -- now to run on NBC Television Network, and streamer Peacock. Nearly all of the season's inventory has been ...

NBA commissioner Adam Silver said the league will decide whether to expand in 2026. Las Vegas and Seattle are two potential sites for new NBA teams. Ethan Miller/Getty Images NBA commissioner Adam ...