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Niche aesthetics finding popularity on social media, from Frasurbane to Frutiger AeroThis aesthetic is a portmanteau of Frasier (the popular Cheers spin-off sitcom) and Urbane. Popular in the 1980s and '90s, the style could be described as both conservative and wealthy.
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These Gen Z–Approved Beauty Brands Tap Into Niche AestheticsWhile I can't speak for all members of Gen Z, I can say with confidence that our unique connection with social media is driven by niche aesthetics, whether they have short, entertaining names ...
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