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Opinion: That odor isn’t someone in need of ‘whole-body’ deodorant — it’s the smell of moneyAll the big deodorant giants are in: Secret, Dove, Old Spice, Axe, on and on. That tells you all you need to know. There’s gold in them thar smells. In fact, following your nose has often been a ...
Old Spice Smell Mantastic: Local relevance on a limited budget Sunaina Sainath and Karishma Frank Campaign details Brand owner: Procter & GambleLead agency: Wieden + KennedyBrand: Old SpiceCountry: ...
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