Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

Since 1986, Sprite has fostered a time-honored tradition of partnering with hip-hop’s hottest artists in its commercials, and GloRilla has now been passed the mic. Celebrating hip-hop’s 50th ...

Back in the day, Sprite was among the first nationwide brands to really embrace hip-hop. I’m not talking about a “rap” jingle, as so many other brands tried (we’re still trying to get rid of that ...

As the commercial features graffiti artists, GloRilla is seen on stage, while Latto takes to a recording studio, Rakim teaches in a classroom and Nas sits on a stoop while drinking Sprite. The ...

Sprite has been creating notable content with many of hip hop’s biggest stars for some time, and their latest could be their best to date. On Thursday (June 1), the beverage company unveiled an ...

Hip-hop has been built into Sprite messaging for decades, so it makes sense that the brand would be one of many celebrating the genre's 50 th birthday this summer. There's a new "Summer of Drops" ...

Few things define the here and now like hip-hop. It has always defined cool, from slang to personal style. Sprite’s ties to hip-hop have existed since the 1980s, putting the culture and its stars in ...