The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Founder & CEO at Aimers Imagine spending $10K a month on ads and not knowing where half of that budget is going. Now imagine ...

In other words, the data between the various ad platforms ... For example, ChatGPT can produce a concise executive summary alongside a more detailed keyword-level report for PPC teams.

PPC is, fundamentally, based on an auction. You bid on the keyword(s) you want your ad to appear against – so if, for example, you run a budget flights business and want to appear top of the search ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.

Search Engine Land » PPC » Detailed demographics in Google Ads: Targeting with precision ... targeting that goes one layer deeper. For example, while demographics let you choose parents vs.