Emily Reynolds is the founder & CEO of the award-winning R Public Relations, providing expert-level PR, publicity & crisis comms services. Transparency, adaptability and consistency are crucial to ...

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

A good PR campaign is like a well-baked cake—it has everything you want, looks great and everyone loves it. However, a small-business owner or the director of a nonprofit oftentimes doesn’t have the ...

Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. That level of promotion requires ...