The Utah-based company ranks No. 2 among the top U.S. sellers on Amazon's third-party marketplace.

PATTERN Beauty built its brand by listening to its community, celebrating textured hair and turning consumer needs into trustworthy products.

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

A person with unusually strong pattern recognition will often exhibit 7 behaviors that may seem a off-putting or even rude to ...