Small businesses frequently use the "payback" method when deciding which projects to pursue. This method is easy to understand, and its relatively short-term focus suits a risk-averse business owner, ...

The payback period is how long it will take to recover money invested in a project, and the so-called straight-payback-period calculation is the simplest way of determining the project's investment ...

Companies generally don't have unlimited money, so they must be strategic in how they spend the resources they do have. Capital budgeting is a process by which companies decide which projects or ...

You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but you’re not sure what actually matters. Is a $2,000 CAC good or terrible? Does ...

What Is The CAC Payback Period? The PAYBACK period for customer acquisition costs (CAC) means the time taken by a company to recover the expenses incurred to acquire or onboard new customers. The CAC ...