After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began ...

Although Pepsi has been quenching thirsts for well over a century, the soda brand is gearing up for a launch that would be a first for the company. And it's a huge first, at that. In an announcement ...

The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.1: Materials gathered by the Center for Advertising History Collection items available for reproduction, ...

PURCHASE, N.Y. — PepsiCo is joining the push to help cola lovers consumer more fiber. The company, on Monday, announced the Pepsi Prebiotic Cola, a soft drink it claims will have the “same classic ...

PURCHASE, N.Y. (WTVO) — PepsiCo is joining the push to provide cola lovers with more gut-friendly fiber. The company on Monday announced its new Pepsi Prebiotic Cola, a soft drink it claims will have ...