If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

After almost a year since its big reveal, Pepsi has finally launched its new brand identity with a refreshing global campaign. The brand officially unveiled its new logo early last year and since then ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...

Pepsi's new look was unleashed across over 120 markets. Digital installations each featuring the re-designed and refreshed Pepsi globe logo are being showcased. Get access to the leaderboards pointing ...

PepsiCo, the food and bev giant behind childhood favorites like 7UP, Mountain Dew, Lay’s, and Doritos, just got new branding, and it looks nothing like its namesake product. The new PepsiCo brand ...

Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...