As you read this, the screen is probably flashing over 240 times per second, yet, as a human, you won't notice this ...

Sensory illusions reveal how the brain creates coherence when signals don’t align. In autism and ADHD, perception often involves sustained interpretation and context.

A series of recent brain-imaging studies has begun to explain a central mystery of the psychedelic experience: why people on ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

Motion perception plays a fundamental role in our daily visual experience; it is critical for computing the speed and direction of moving objects and controlling our own body and eye movements. Motion ...

Have you ever noticed patterns in your own behavior that you cannot seem to shake? Have you ever held an attitude toward something and known exactly what caused you to have it? If the answer is yes, ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...