Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Disruption breeds change, but the right kind of change is driven by building from your customers’ needs and perceptions. In a business environment of accelerating change, it is especially important to ...

If you're old enough to remember when manufacturers started to make a meaningful foray into the generic breakfast cereal market, then you may have been the beneficiary of one of its products. Upon ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Research from Penn psychologists found that Americans who most feared losing their connections continued interacting with others, paradoxically acting in ways that risked prolonging disease-mitigating ...