Unfrosted, a movie about the race to create a game-changing breakfast pastry, such as, say, the Pop-Tart, debuts on Netflix May 3. Jerry Seinfeld directs, his first time directing a film.

“Who can make the Pop-Tart is the same as who can land on the moon first.” Seinfeld, who co–wrote the film with his “Bee Movie” and “Seinfeld” collaborators Spike Feresten, Barry ...

''Making a movie about Pop-Tarts has led to so many wonderful, unexpected surprises, and as a car guy, I honestly cannot believe our film's logo will be on an IndyCar entry this weekend," Seinfeld ...