Public relations is the lifeblood of any successful business, and press releases are key to maintaining and growing a company’s reputation. In this guide to press releases, we’ll detail how to ...

Press release-worthy events include breaking industry news, an industry or community event, or the launch of a new product or service. They can also the publication of original research, winning a ...

WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a pitch, when to use them, and how to write them ...

When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re ...

Opinions expressed by Entrepreneur contributors are their own. How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...