Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

How often have you logged into a tool and seen a pop-up asking you to refresh your page for the latest release? Without any information for me, the user, I immediately question the company’s product ...

Running a business can be busy and hectic at any time. There’s a constant stream of emails to respond to, meetings to attend, inventory to manage, customers to serve, marketing strategies to develop, ...

Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Kwame Ferreira, CEO and Founder of Bond Touch presents on Fox’s “Snake Oil”. Let’s get real: launching or redesigning a product in the consumer tech space isn’t a walk in the park—it’s more like ...

The best thing marketers can do when launching new pharma products is “have a really strong partnership” with their company’s legal, medical and regulatory teams, declared Sayali Kadam, Merck’s ...

Apple’s Siri voice assistant is something of a punching bag in the tech industry, with numerous articles pointing out its inaccuracy and lack of cutting-edge features. (Even Apple itself has ...

Today’s SEO landscape is fraught with uncertainty, marked by: Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...