Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. This article covers a step-by ...

Forbes contributors publish independent expert analyses and insights. Anne T. Griffin is an AI product leader and educator. Artificial intelligence is now front and center on product roadmaps across ...

Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world. Generative AI is transforming how consumers discover and engage with ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...