For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

The dream of programmatic linear TV is getting a boost. On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis ...

Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition.

Video demand-side platform TubeMogul reported that more than 20% of global spend running through its platform in the second quarter came from mobile, programmatic TV and display ad formats. Mobile ad ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

Now, more than ever, consumers expect personalization. The same goes for getting personalized with programmatic tv. Outside of media, one of many signs is how popular subscription boxes are. The often ...

Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic is now the first platform to offer local ad ...