Lucky Charms Rainbow Sprinkles Cereal is available now at Walmart and will roll out nationwide in April, with a starting ...

True of Trix, true of Gemini ... nor dull their shine as they keep an eye cast on the rainbow and bet their luck on the pot of gold or cereal box stuffed with blow. The creator of Cap n ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...