This article originally appeared on Ravens Wire: Are the Ravens set to unveil a new alternate helmet, logo?

The Ravens will look ... the primetime event. The new matte purple helmet is adorned with a gold facemask, talon stripes down the centerline and an alternative logo of a forward-facing raven ...

The Ravens dropped their new 'Purple Rising' alternate helmet, and Sr. Vice President of Marketing Brad Downs explained the process of coming up with the new look.

Check out a 360-degree view of Baltimore's new "Purple Rising" helmet. Ravens Defensive Coordinator Zach Orr sat down for an episode of The Lounge podcast and talked about last year's top draft pick.