Hello Kitty's Sanrio rival company San-X, especially well known for being the owner of kawaii characters like Rilakkuma, has unveiled its new line of throwback merchandise featuring classic fan ...

While you’re there, indulge in Rilakkuma and Sumikkogurashi-themed meals and snacks. Enjoy a hearty Sumikkogurashi Bon Pasta or the Meat Doria Plate with San-X characters. Prefer something sweet?