Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

SRAM will go 11-speed with new SRAM Red 22 and Force 22 road groupsets, with hydraulic rim and hydraulic disc brakes as options for the top-end group. For those wanting to add hydraulic brakes to an ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

A gold-themed, Red Bull livery-adorned race bike worthy of a double Olympic champion ...

SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed components, so naturally you’ve assumed they will also be 10-speed. You’re right, they will be. All four ...

Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...