Conversation intelligence technology can transform how organizations understand and act on customer interactions.

A unified view of the HCP will emerge from clinical to commercial Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive experience in this field.

To overcome that, pharma sales and marketing teams look to data analysis to help them personalise messages in order to reach specific customers based on their particular circumstances, patient ...

When consumer product companies focus on more than raw sales, they can better prioritize SKUs and make data-driven business ...

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...