Samsung's XR headset did get a super tiny glimpse during Galaxy Unpacked, but it's the possibility of AR glasses that I'm way more excited about.

Amidst the whirlwind of new Samsung Galaxy S25 phones and a sneak peek of the much-anticipated XR headset at Galaxy Unpacked, something else caught my eye: one simple slide during the presentation that shows AR glasses on Samsung's development timeline.

The two tech giants are entering the race to create a pair of augmented reality glasses, competing with Apple and Meta.

There’s no release timeline, but Samsung’s TM Roh tells Bloomberg that the company will try to launch the glasses ‘as soon as possible.’

Samsung Electronics Co (F:SAMEq). is set to enter the augmented reality (AR) glasses market, in collaboration with Alphabet (NASDAQ:GOOGL) Inc.'s Google, according to TM Roh, Samsung (KS:005930)'s top mobile executive.