Sensor Tower has published its annual State of Mobile report, offering insights, trends, and data on the global mobile app ...

Sensor Tower said that the traditional U.S. retailers, including Walmart, Home Depot, Etsy, and Target, have experienced the ...

Sensor Towers reported that consumers spent more on non-game mobile apps in 2025 than on gaming mobile apps.

Consumers spent more money in mobile apps than games in 2025, driven by AI app adoption.

China's Tencent Holdings ( TCEHY) ranked No. 1 among mobile game publishers by IAP revenue in 2025 at $7.5B. Scopely and ...

Ian Simpson, Head of Innovation at Sensor Tower, discusses how his background in public affairs informs his previous work and current role, measuring the digital economy. He explains what Sensor Tower ...

Bolstered by Generative AI services, IAP revenue from non-gaming apps surpassed games for the first time, representing a 21% YoY increase and nearly three times the amount spent just five years ...

New data from analyst firm Sensor Tower indicates that consumers are spending more on non-gaming mobile apps than they are on ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Despite their global success in adoption and monetization, however, apps that specialize in vertical video were less successful when it came to engagement.

Be afraid, because mobile has entered its monetization-first era ...