George shared the backstory of SirDavis American Whisky, explaining that the brand pays homage to Beyoncé's great-grandfather, Davis Hogue ... The title Sir holds special significance, as ...

Cameron George, the global head of advocacy and blender at SirDavis, hosted guests at the Houston Rodeo and spoke about the ...

The American whiskey was founded by Beyoncé and crafted in partnership with Moët Hennessy and celebrated master distiller ...

Beyoncé is taking her SirDavis American Whisky to the 2025 Houston Livestock Show and Rodeo grounds. The brand has reportedly been welcomed as an official sponsor of the 93rd annual rodeo event.

Houston’s biggest event is getting a little more star power this year. SirDavis American Whisky, the spirits brand founded by Beyoncé Knowles-Carter, has been announced as an Official Sponsor ...

The mother of three’s latest venture is a whisky brand called SirDavis, named after her great-grandfather Davis Hogue, who was a farmer and a moonshiner in the American South during Prohibition.

hiding whisky bottles in the empty knots of cedar trees, to be discovered by his friends. During Davis Hogue's time in the American South, "Sir" was a term of respect reserved only for white men.

A whisky as bold as Beyoncé herself. Houston Life sat down with Cameron George, the blender and head of global advocacy for SirDavis American Whisky. We learned the story behind the spirit and ...