Sky Media is ushering in a new era of ‘smart sponsorships’ by bringing the addressable TV technology underpinning its AdSmart solution, which plays adverts only when selected audiences are watching, ...
The tie-up will see authors Polly Williams, Ali Knight, Charles Cumming and Robert Wilson pen a number of backstories to flesh out the channels branding. Airing from today these are intended to impart ...
Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas ...
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