Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Writing compelling ad copy may be simple, but maintaining high-performing ads can be challenging. Particularly with so much of the process automated through Smart Bidding. Your competition is ...

VANCOUVER, British Columbia, April 18, 2023 – Unbounce, the global leader in landing page and AI-powered conversion optimization software, today announced the launch of URL to Ads, a first-of-its-kind ...

Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create and optimize advertising ...

Human copywriting vs. AI-generated ad copy – who is winning? Find out which approach drives higher click-through rates and conversions. Generative AI is already making a significant impact on ...

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. Some people still believe that Facebook ads are not a good ...