Audio-only telehealth visits still make up a significant portion of primary and behavioral healthcare at federally qualified health centers in California, according to a RAND Corporation study ...

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

Buying radio is often seen as a secondary adoption, securing just 9% of ad dollars, according to WARC. Many media insiders regard it as less effective in driving sales. However, new research indicates ...

A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

Despite public skepticism, artificial intelligence is becoming prevalent in modern content creation. A new global study explores how AI is actively reshaping workflows, with audio emerging as one of ...

The study found that California FQHCs were still conducting 20% of primary care visits and 40% of behavioral care visits by telephone or audio-only computer platform. Federally qualified health ...

A recent University of California study of telehealth implementation at community health centers found that although phone visits were beneficial to historically marginalized patients, continued ...

Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to ...