Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation ...

Take a page out of Swift’s book and pop one on with any given pant/skirt style for a look worthy of an international pop star. A thigh-high boot must hate to see Taylor Swift coming. The singer ...

BU lecturer and Musicology Pheobe Hughes' first book is titled: "Cranking up Taylor Swift: Her Musical Journey in 11 songs." ...

In his new book,“There's Nothing Like This: The Strategic Genius of Taylor Swift,” Evers takes a run at a case study of Swift’s strategic business moxie, which has propelled her stardom and ...

Kevin Evers' new book, "There's Nothing Like This," examines Taylor Swift's business savvy and rise to superstardom. The author argues that Swift's success, while comparable to Beatlemania ...